Market Shaping

Results for Development works with change agents to shape global and country-level markets and dramatically expand access to affordable, high-quality essential commodities and services that help people lead healthier, more productive lives.

The Challenge

Around the world, health-, education- and nutrition-related products and services that can save and improve lives are frequently not within reach of the children and adults who need them the most.

This is often the result of breakdowns in markets and systems. Commodities and services may not be available in low- and middle-income countries due to insufficient supply capacity, inadequate forecasting, inefficient procurement processes and outdated policies. Even when products and services are available in a country, there may be an inconsistent supply where they are needed the most, or they may be priced too high for the intended beneficiaries.

Our Approach

R4D works with change agents to shape systems and markets so that access to essential products and services — such as childhood pneumonia diagnosis and treatments, maternal health supplies, anti-malarial bed nets, HIV/AIDS medicines, nutrition supplements, books and sanitation technologies — is dramatically improved.

R4D achieves this by aligning priorities and incentives of policymakers, procurers, financiers and manufacturers at the global and country levels to develop and execute solutions for underserved markets at scale. Using practical, business-driven approaches — from increasing market transparency to developing purchasing strategies and crafting cost-effectiveness analyses — R4D works with local government officials and others to systemically identify and address holistic market and delivery barriers to secure the sustained availability and affordability of essential products and services.

For example, when access to a lifesaving product is hampered by limited manufacturing capacity due to a lack of market information, R4D works with local health officials and procurement agencies at the local and global levels to develop robust aggregate demand forecasts and share these with manufacturers to increase market transparency, stimulate supply and ultimately drive increased access to the product.

Our Results

Since 2008, R4D has developed market shaping strategies at the global level and provided on-the-ground catalytic support to local change agents to achieve transformational impact domestically. Some examples include:

R4D Digital Communities

We create and support global communities of innovators, funders and policymakers for continuous and iterative learning, knowledge generation, exchange and collaboration. Explore some of our communities: